Selling SaaS Globally paddle.com Checkout For businesses using a product-led model either entirely or in addition to a sales-led motion, selling globally is dependent on your checkout. And that means making it easy for customers to pay according to their local preferences by supporting a range of local payment methods and accepting local currencies in your checkout. Why is this a challenge? Customers in di昀昀erent parts of the world have very di昀昀erent preferences when it comes to payment methods. In Germany, around 50% of sales under $50 are paid for through digital wallets. Meanwhile, in China, AliPay is trusted by 81% of consumers. By adding optionality at checkout, you’ll be able to service a 6 larger portion of your target market. Likewise, charging in a local currency can boost payment acceptance by as much as 9%, while enabling multiple currencies can help your business grow faster overall, outstripping competitors by 26%. If you can’t accept di昀昀erent currencies, you’ll have to pay FX fees to convert them, and that increases the likelihood of cross- 6 border payment failure. 22