Selling SaaS Globally paddle.com 3 Implement a CRM Customer relationship management (CRM) software helps track all touchpoints with targets from first outreach, to billing, to marketing, and beyond. It can help automate sales operations, like invoicing and contract management. As you expand internationally, CRMs can help you send invoices and contracts that are compliant in each geography, and translated into local languages. What are the bene昀椀ts? Used consistently, CRMs enable you to keep your payment, sales, and billing data consistent. This is important as you grow; while manual revenue recognition is easy enough with a small pool of clients, accuracy can su昀昀er as it expands. CRMs also ease friction for 昀椀nance teams downstream, by ensuring sales teams send contracts and invoices correctly, so revenue can be collected quicker. 21