Selling SaaS Globally paddle.com Culture A strong company culture helps to increase employee engagement and, in turn, productivity and alignment across teams. Hiring globally means embedding this culture across all geographies by: • Flexing salary and bene昀椀t packages to align with local benchmarks • Establishing e昀昀ective communication with teams • Commitment to meaningful diversity, equity, and inclusion (DE&I) initiatives Why is this a challenge? Entering new global markets opens up access to international talent pools. But with a global skills shortage, talent is still hard to 昀椀nd, harder to win, and expensive to retain. Culture is a critical part of solving that problem; people are increasingly looking for value alignment before they accept new roles. As you scale, your company culture will need to 昀氀ex to meet the expectations of your employees in each market. Salaries for the same role can vary signi昀椀cantly in di昀昀erent territories, as can the bene昀椀ts that employees value. How to solve the problem 1 Benchmark salaries Benchmarking salaries against industry standards helps you identify the market rate for roles – and make sure you position your open roles competitively. You can use free tools like Glassdoor, LinkedIn, and Indeed.com to get an idea of salaries across di昀昀erent markets. There are also paid-for survey data options that might have larger or more segmented samples. What are the bene昀椀ts? Salary benchmarking gives you an objective way to measure compensation. It avoids tensions that can arise when salary decisions are based on managerial perceptions of value rather than subjective appraisals. 37