Selling SaaS Globally paddle.com 2 Adapt reward packages You should develop a compensation philosophy for your business. This should incorporate the total reward package, not just salary. Changing the range of bene昀椀ts you o昀昀er – like pension, shares, learning budget and 昀氀exible hours – to align with what employees value in each geography can improve your employer brand. What are the bene昀椀ts? 60% of candidates consider the bene昀椀ts on o昀昀er before accepting a role, while 61% say bene昀椀ts boost their job satisfaction. Adapting your total reward package can make your o昀昀ering more attractive in competitive 12 markets without having to increase salaries. 3 Invest in onboarding and communication tools Your culture will need to be supported by clear communications to ensure it’s embedded and upheld by every employee. There are a number of ways you can make this happen: • Develop a robust onboarding programme to allow new joiners to meet di昀昀erent people across your entire business and get a feel for the company. • Use instant messengers, like Slack, to enable better communication, collaboration, and alignment between those who aren’t in the same o昀케ce. • Use employee engagement surveys to gauge their sentiment and encourage questions and feedback. What are the bene昀椀ts? • Using software to facilitate employee onboarding is cheaper and more inclusive than embedding several remote People teams (though it might help to invite new joiners to HQ initially as well). • Employees may feel more comfortable sharing feedback anonymously than they would face-to-face. • Giving them the opportunity to feed back regularly enables you to track issues as they arise and pre-emptively address problems that may lead to attrition. 38