Contents INTRODUCTION 4 Going global, thinking local PART ONE 7 Finance, legal, and operations • Payments • Sales tax and 昀椀nancial compliance PART TWO 17 Sales and marketing • Pricing • Checkout • Marketing communications PART THREE 26 Product and support • Product localization • Support PART FOUR 32 People and talent • Operations • Culture Selling SaaS globally: Final thoughts 39 Resources 40